December 1, 2020

The BOMA Board of Directors are considering 2021 organizational strategic objectives in addition to BOMA’s ongoing strategic activities for 2021. In late January 2021, the Board will select 2-4 of these concepts and set measurable outcomes. You are invited and encouraged to send any ideas you might have to aid in this leadership effort.

BOMA’s mission is to enhance the value of commercial real estate through advocacy, education, information, professional development, industry networking and to be essential to commercial real estate.

BOMA Seattle King County’s Areas of Ongoing Strategic Activities:

Advocacy: [Federal, State & Local – the voice of commercial real estate]

Education: [Professional Development, Training & Designation Programs]

Knowledge: [Information Resource] 

Networking: [Connection Opportunities]

Membership: [Membership Growth, Serving Member Needs, Career Pathways, Developing Leaders]

Communication: [Branding, Integration and Utilization of Technology, Promoting the Industry & BOMA Achievements]

Governance: [Not an activity per se, but ongoing review & adjustment of leadership structure to best support mission and goals]   

Draft Concepts: 2021 Special Focus Strategic Objectives List

(Objectives only. Tactics and measurables to be added to those selected by leadership.)

Possible objectives under consideration include the following:

Economic Recovery

Objective: BOMA being an active participant and partner in promoting business and economic recovery in King County.

COVID-19 Recovery Assistance

Objective: Key provider of on-going COVID and economic recovery information and re-entry efforts related to COVID-19.

Diversity and Inclusion

Objective: Promote diversity and inclusion within the fabric of BOMA membership and activities. Execute at least 5 tactical actions to realize meaningful gains in 2021 and champion industry cultural shift.

Industry Expense Data

Objective: Replace the retiring BOMA international EER (Experience and Exchange Report) on operating costs with a local version of the EER. Provide the data to members from at least 40 participants to members by the end of August 2021.

Workforce Development

Objective: Provide BOMA members with expanded resources and connections to job seeking candidates.  Recognizing that COVID has slowed hiring, develop connection pathways ready to engage as soon as hiring increases. Establish the basics of the program by March and engage in at least 5 virtual program engagement sessions on careers in CRE with prospects/schools or other groups by May.

Public Safety

Objective: Continue and elevate BOMA’s advocacy with elected officials on our significant public safety concerns. Achieve at least 12 engagements on Public Safety advocacy with elected officials, law enforcement and city staff in 2021. (More measurables to be added with adopted tactics.)

General Notes - 2021 operating and revenue concerns, mitigation ideas, efforts and opportunities:

• Retain and recruit IP members (175 paid Industry Partner firms)
• Retain principal members (Retain as close to 100% of BOMA principal dues paying buildings as possible)
• Retain as many existing major sponsors as possible and recruit and replace partners as needed
• Successful 2021 golf tournament
• Successful 2021 trade show (possibly modified for COVID restrictions)
• Monetize meetings and programs to a practical extent while recognizing member spending restraints
• Find new and creative ways to connect members and promote B2B with Industry Partners
• Keep providing COVID and operations information (esp. HVAC)
• Spending cuts in several areas
• Improve and grow info and resources via website and multi communication methods
• Enhanced website functionality and information
• Increase the marketing of BOMA’s ROI
• Continue the important efforts associated with Emerging Professionals and Mentoring
• Need for innovation – front of mind
• Survey and continue to provide information and resources that our members need
• Short informative videos from IP members (“jolts”)
• One on one coffee between BOMA leaders and Industry Partners (20 mins.)
• Industry “Conversation Series" – twice a month – ranging topics
• Virtual events via REMO
• Engage mid-level managers and increase BOMA’s “stickiness”
• Promote the industry – tell our stories - public relations